In the context of countries around the world worried that artificial intelligence (AI) will take away people’s jobs, for the $200 billion gaming industry, the revolution has begun.
tools According to Bloomberg, many companies in the digital entertainment sector are reducing costs by adopting and developing new AI. This move could affect the work of hundreds of thousands of people, but it creates opportunities for small studios to grow, foster creativity, and benefit gamers around the world.
Heads at game maker GALA Sports canceled non-AI projects, forced machine learning research heads, and offered bonuses of up to $7,000 for new AI ideas. strange.
GALA Sports CEO Jia Xiaodong fears the company is lagging behind in the AI race as the technology’s impact on the gaming industry over the past three to four months is as powerful as the changes over the past 30 years. – 40 years in the industry.
The video game industry was one of the first to feel the pressure from AI. Before OpenAI took the world by storm with ChatGPT in November 2022, the company’s OpenAI Five defeated the Dota 2 world champion team in 2019.
The advent of AI presents the industry with a rare opportunity to reorient the business model. According to UBS Securities analyst Kenji Fukuyama, the time and investment costs for game projects can be cut in half thanks to AI. largest AI startup Preferred Networks. vice president of Japan’s There is nothing that can reverse, stop or slow down the current AI trend, said Masaaki Fukuda,
According to former Touken Ranbu producer Yuta Hanazawa, mobile games that used to cost about 40 million yen to produce 15 years ago now require a minimum of 500 million yen because of expensive graphics costs.
Hanazawa says AI is his long-awaited game changer, which promises to revitalize the entire gaming industry by freeing developers from the burden of graphics production.
GALA Sports used text-to-image generator AI services, including Stable Diffusion and Midjourney, to build an in-house toolkit for creating 3D models. This job which used to take 2 weeks and cost 28,000 USD to hire, now takes only half a day to complete thanks to AI. In addition, GALA Sports has a team dedicated to building other tools to help with programming, design, and customer care.
The biggest downside of this automation is that workers lose their jobs because of AI. Game industry analyst Serkan Toto says AI can wipe out entire categories of work in game production such as quality control, debugging, customer support, or translation.
Tokyo-based company Morikatron (Japan) launches Red Ram, a video game created by Stable Diffusion and ChatGPT. Morikatron founder Yukihito Morikawa said it’s a game that can’t be developed without the power of AI because you need an infinite amount of text and art resources.
producer 428: Shibuya Scramble Yosuke Shiokawa says that in the next decade or two, everyone will be able to create their own game. This is a threat to the freemium model, where the game is free to play but requires money to buy additional features, like Dota 2 and Fortnite games