Apple App Store did $ 519 billion digital business last year

Apple announced yesterday, namely last Monday, that a total of $ 519 billion of digital business was conducted on the App Store. This is the result of an analysis by independent economists. Cellular commerce (m-commerce), digital goods, and service applications have contributed most to the App Store business as a whole. Apple’s digital business covers a total of 175 countries worldwide. Apple said the company could get a 30 percent discount (or 15 percent for long-term subscriptions) from a total of $ 61 billion in business that produces digital goods. This includes retail sales in the largest categories, mobile games and in-app purchases, certain subscriptions, and paid applications.

The study carefully notes that this amount does not match the total cost of the application store. The think tank noted that they reported certain products, such as streaming video subscriptions, which could be purchased elsewhere, but mainly included media consumption on iOS devices and corporate application services that are usually purchased by large companies. Used by employees.

In-app advertising has generated a massive $ 45 billion turnover through mobile gaming. All of this includes the bank’s $ 413 billion business from ride handling software such as food delivery apps to retail shops apps. The study says that Apple does not make any of these cuts. These figures are generally in line with what we know about the company’s rapidly growing services business, as well as how much it is made on a weekly and monthly basis from the App Store. But it would be interesting to see the concrete breakdown of this granularity.

Apple has made revolutionary changes with the launch of its personal technology Macintosh in 1984. Today, Apple is leading worldwide through the iPhone, iPad, Mac, Apple Watch, and Apple TV. Through Apple’s five software platforms – iOS, iPadOS, macOS, watchOS, and tvOS, users are receiving seamless service on every Apple device.

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