According to a report from Bloomberg, it is anticipated that AI-generated features in iOS 18 and other operating systems will be offered as optional services. This decision is influenced by Apple’s concerns about the potential negative impact of AI technology and internal debates about integrating chatbots into its software.
Apple has agreed to incorporate OpenAI’s ChatGPT into iOS 18 but is planning to give users the choice of using these features. Additionally, Apple is in discussions with Google about integrating Gemini into its operating system.
This strategic move to collaborate with other companies for advanced AI features is driven by the challenges Apple faces in developing its large language model (LLM). While Apple’s LLM can handle basic tasks such as transcribing voice notes and editing photos, it lags behind competitors like Google and OpenAI in chatbot and instant support capabilities.
In the upcoming iOS 18, Apple’s LLM is expected to primarily enhance Siri’s capabilities, enabling the virtual assistant to regulate specific features within the app. More sophisticated AI functions are likely to be dependent on cloud servers, with the potential incorporation of OpenAI’s technology.
Beyond chatbots, Apple is exploring the use of LLM in the development of robotic devices, such as a desktop robot arm equipped with an iPad-like display and a mobile robot designed to aid users in their daily tasks. Furthermore, the company has ambitions to integrate screen, camera, and AI features into AirPods in the future.
While there is still much to be revealed about how Apple will implement AI across its products, this strategic direction underscores the company’s ongoing commitment to delivering advanced and innovative technology experiences for its users.
