Apple is making a strong push to encourage Android users to switch to the newly launched iPhone 16 series. This was evident at the Glowtime event on September 10, where Apple emphasized the switch from Android multiple times during the keynote.
The company has created a dedicated “Switch from Android to iPhone” tab on the iPhone 16 and 16 Pro introduction pages on its website, showcasing the ease of the switching process. The website also highlights carrier and trade-in deals, with potential savings of up to $390 for trading in a Galaxy S23 Ultra or $285 for a Pixel 8 Pro.
Apple is emphasizing key features of the iPhone 16, such as Apple Intelligence, which may appeal to Android users familiar with AI features. The Move to iOS app for easy data transfer, the phone’s durability, and battery life are also highlighted.
Additionally, the iPhone 16 is promoted for its customization options, the inclusion of a USB-C port, iOS 18, and superior video quality. Apple is not only focusing on the technical features but also showcasing how Siri, based on Apple Intelligence, can guide users through basic tasks, making the transition easier for new users switching from Android.
This effort by Apple seems to be aimed at attracting Android users, especially considering that while the iPhone holds a significant market share in the US, Android still dominates globally.