Elon Musk, the billionaire of Twitter, has just revealed that Apple threatened to remove this social network from the App Store without specifying why.
In a few recent Twitter posts, billionaire Elon Musk said that Apple is putting pressure on his platform, requiring content moderation. At the same time, the richest person in the world (according to Forbes ranking) also accused “apple defect” of threatening to remove Twitter from the App Store without specific explanation and stopped running ads on the world’s second-largest social network.
According to Reuters, the move has not been confirmed by Apple. Still, it is not unusual because the company has a habit of tightening regulations, having removed many programs from the app store for two platforms iOS and iPadOS, and only restored them after the developer updates the content moderation policy.
“Apple almost stopped advertising on Twitter. Do they hate freedom of speech in the US?” the new boss of Twitter asked in a tweet (post on Twitter). The billionaire tagged (referred to) Apple CEO Tim Cook’s Twitter account in another tweet to ask, “What’s going on?”.
Apple has not yet commented on Elon Musk’s words.
Advertising measurement company Pathmatics estimates that Apple, the world’s most valuable business today, poured about $228,800 into Twitter ads between October 16 and 22, a week before Elon Musk closed the deal. Twitter acquisition. But that number has nearly halved to $131,600 for the week of November 10-16.
In the first quarter of 2022, Apple was in the group of advertisers who spent the most money on social networks, “bluebirds,” when spending up to $ 48 million, accounting for more than 4% of total quarterly revenue, according to a report from the Washington Post.
From Musk’s side, the billionaire has repeatedly complained or mocked Apple on Twitter, including the fact that the company collects up to 30% commission from software developers for each in-app purchase from the App Store. . Musk scoffed that he’d rather “fight” Apple than pay that much.