Apple will bring ‘breakthroughs’ in the field of creative AI

by nativetechdoctor
2 minutes read

During the recently held annual shareholder meeting, Apple CEO Tim Cook mentioned the company’s activities in the field of artificial intelligence (AI) system development.

According to AppleInsider, in his statement, CEO Tim Cook said the company will have a “breakthrough” to lay a foundation in the field of general AI by 2024, redefining the future and emphasizing that this will bring transformative opportunities to users

Mr. Cook said: “We see incredible disruptive potential in creative AI and are investing heavily in this area. We believe it will open up widespread transformation opportunities for users when needing to increase productivity, solve various problems,”. CEO Tim Cook also did not forget to mention that many Apple devices are equipped with AI technology.

For example, the Vision Pro augmented reality glasses can track the user’s hand movements, and the Apple Watch smartwatch can monitor heart rate or predict exercise regimens. The iPhone can also help users call an ambulance if it determines the owner has been in an accident. According to Mr. Cook, even the M series processors in its laptops have advanced functions related to AI. “Every Mac processor is an incredibly powerful AI computer. There is no better AI computer on the market right now,” said CEO Tim Cook.

Previously, some rumors said that Apple would add new general AI features in the upcoming iOS 18 version and plans to use AI to improve the functionality of many built-in iOS applications

However, Apple’s board of directors refused to comment on suggestions from shareholders related to AI. In response to questions about the ability to train large AI models for works of art, literature, and music, the company declined to comment, saying “sensitive information needs to be protected from hackers.” competitors”.

Apple’s shareholders’ meeting also approved the candidacy of Wanda Austin, former CEO of Aerospace, for a position on the company’s board of directors following the departure of Albert Gore and James Bell

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