Bandai Namco promotes Elden Ring on bus in UK

by nativetechdoctor
2 minutes read

Recently, buses in the UK have appeared ads about the Elden Ring upcoming

As the release of Elden Ring draws ‘s promotional campaigns Bandai Namco also become more intense. Recently, gamers in the UK are currently discovering buses promoting the upcoming game.

Elden Ring is a third-person action role-playing game with a focus on challenging combat and exploration, similar to the popular Souls . This time, the developer FromSoftware has been involved in the creation of the dark fantasy setting by the famous writer George RR Martin, who is widely known for the series A Song of Ice and Fire and the TV series Game of Thrones.

Although the game is already very popular thanks to the legacy of director Hidetaka Miyazaki, a comprehensive promotional effort is still being carried out by publisher Bandai Namco. In London, traditional double-decker buses have been wrapped in game graphics and captions highlighting a collaboration with George RR Martin. It’s not the only attempt to promote the title in the UK, with a giant Elden Ring statue discovered at a game store a few days ago.

While still a battle-focused game, Hidetaka Miyazaki’s new project has set particular expectations for its story and setting. In creating the world of Lands Between, the developers drew inspiration from works like Tolkien’s Lord of the Rings and Isaac Asimov’s Foundation saga. A mosaic from European mythology laid the groundwork for the game’s lore and creatures, inspiring enemies like the giant, fierce bear-like creature to be among the bosses to fight. lose.

Elden Ring released on February 25 on PC, PlayStation 4, PlayStation 5, Xbox One and Xbox Series X .

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