At the upcoming Worldwide Developers Conference (WWDC), there is widespread anticipation for Apple CEO Tim Cook to unveil a significant AI (artificial intelligence) partnership, potentially with Google or OpenAI.
Reports earlier indicated Apple’s intention to collaborate with one of its two rivals to bring advanced AI capabilities to the iPhone. Bloomberg recently reported that Apple is finalizing an agreement with OpenAI, specifically for the use of ChatGPT features in iOS 18. Simultaneously, negotiations with Google for the integration of Gemini AI into the iPhone are reportedly ongoing.
However, Apple’s decision is complicated by recent developments concerning both OpenAI and Google. OpenAI faced controversy when actress Scarlett Johansson accused the company of using a voice similar to hers without permission in its latest AI model, GPT-40. This incident shed light on concerns about the use of others’ works without consent and legal battles faced by OpenAI.
On the other hand, Google’s AI Overviews feature, introduced at Google I/O 2024, faced significant criticism for generating inaccurate and inappropriate responses to user queries. These issues have left Apple in a challenging position as it seeks to incorporate AI innovations into its products amid declining sales in key markets.
Ultimately, the decision for CEO Tim Cook is challenging, as both potential partners present their own set of issues related to AI.