Facebook already has deals with many major brands to gain an important competitive advantage over rival Twitch.
According to Engadget, Facebook has established partnerships with many music labels including Universal, Warner, Sony, BMG, Kobalt and Merlin. That means streamers can stream a “large amount” of tunes without having to worry about video streaming being taken down due to piracy.
Currently, this feature is limited to streamers who are confirmed to be a Facebook Gaming partner. The company says it is continuing to work to grant similar rights to content creators who are participating in the Level Up program.
Music should only be a complement to the streamer’s voice and in-game sound effects. Facebook explains that playing music without playing games is a bad idea. The Facebook deal only applies to archived short clips and video streams, and doesn’t apply to long, carefully edited videos.
It is still unclear exactly how many restricted music products are available. Facebook says music rights are complex; They differ by territory and may change in the future. The license agreements of Facebook and partners are confidential so they cannot reveal which songs are not yet supported.
Twitch does not have the above agreement and is constantly receiving takedown notices issued by the Recording Industry Association of America (RIAA) in June. Confused and annoyed Twitch users is easy. understand. Since then, the company announced that it will shut down Twitch Sings from January 1, 2121.