A report from The Information’s artificial intelligence (AI)-powered ads says Google has grown self-sufficient and doesn’t require as many employees to monitor ad activity, prompting Google to lay off those The employee no longer has a necessary role at the company.
Maximize Performance for Google Ads launched in 2021 and is designed to simplify the ad targeting process for users across Google’s platforms. The tool, also known as PMax, uses machine learning models to drive conversions across channels like YouTube, Display, Search, Discover, Gmail, and Maps using Smart Bidding.
Based on the advertiser’s goals, PMax creates AI-powered ads and content. The addition of these ads is what has boosted the company’s advertising success, causing Google to lay off employees and downsize its workforce.
This AI advertising tool has been used more and more since its launch at the Google I/O 2023 event. Since then, advertisers can easily control their assets themselves instead of having to rely on them. advertising sales staff support. Sean Downey, President, of Americas and Opposite to Google’s global partners disclosed the above details to employees in an internal meeting, saying these employees would be laid off as part of Google’s restructuring efforts.
Google CEO Sundar Pichai reportedly said laying off 12,000 employees was one of the hardest decisions for the company, but that doesn’t appear to have prevented another round of layoffs. If the decision to lay off employees in AI-powered advertising is approved, the impact on the 30,000-member ad sales unit group will leave a bigger mark than last time.