Google says it plans to spend as much as $ 1 billion on publishers globally, a move that gives them an advantage in the context of increasingly stricter content related regulations.
According to Reuters, CEO Sundar Pichai said the new product called Google News Showcase will launch in Germany and Brazil first. They signed cooperation agreements with German newspapers including Der Spiegel, Stern, Die Zeit; with Folha de S. Paulo, Band, and Infobae in Brazil. It will then be launched in Belgium, India, the Netherlands, and other countries. About 200 publishers in Argentina, Australia, UK, Brazil, Canada, and Germany have participated.
In a blog post, Mr. Pichai said that this is the company’s biggest financial commitment to date – paying publishers to create and manage high-quality content for a whole new range of online experiences.
The Google News Showcase allows publishers to pick up and present their stories, which will be released in Google News on Android devices first and followed by Apple devices.
Pichai describes this approach differently from other Google news products, as it relies on the unique editorial that independent publishers apply to choose which stories to show to readers, and how they will present them.
In fact, the Google News Showcase was built on a licensing agreement signed with several media groups in Australia, Brazil and Germany in June. But the Council of European Publishers responded indifferently to the case. job. Many news publishers, especially media groups in Europe, have long struggled to get compensation for their content being used by Google.
Google is still in talks with publishers in France, and Australia wants Google and Facebook to share advertising revenue with local media groups.
Google’s decision to invest in news has disappointed many other internet publishers, such as weather and cooking guide websites, that the company has reduced their revenue.