Many major e-commerce sites in the US no longer have the option to allow login with a Facebook account due to privacy concerns.
According to CNBC, Dell has now removed the Facebook login function. ‘s Twitch video streaming service Amazon has also removed the feature.
Dell’s chief information and the digital officer said users stopped using social to log in for reasons including concerns about security, privacy, and data sharing.
Just a few years ago, Facebook login was very popular on the internet, often along with the options to sign in with Google, Twitter, or LinkedIn
The disappearance of the social media login button is a sign that Facebook is dwindling its influence on the internet after more than a decade of growth. Over the past year, the business has been affected by Apple’s iOS privacy change, making it more difficult to target ads.
Competition from video service TikTok and reputational damage from document leaks suggest Facebook was aware of the harm caused by many of its products. The social network’s third-quarter revenue is expected to decline for the second consecutive quarter.
Late last year, Facebook changed its name to Meta, reflecting an effort to move the company away from social media and towards a metaverse where people work, play, and learn in the world.
In light of the shift in consumers, in July, Meta said VR users would be able to access the headset without their Facebook credentials.
The CEO of digital identity management company LoginRadius said many companies used to see logging in with their social media accounts as an easy-to-use method for users to access their websites without the need to do so securely. Must set the name and password.
This is a win-win activity. Websites can take advantage of the growing popularity of social media, helping potential customers reduce discomfort before a transaction. Facebook and Google benefit from the collected data. Advertisers can promote their products more effectively with better targeting.
However, websites now see less value, mainly because consumers have lost trust in Facebook. In 2018, data analytics firm Cambridge Analytica collected the personal information of 87 million Facebook profiles and used that data to target ads during the 2016 presidential campaign.
During the Covid-19 pandemic, Facebook users were bombarded with false information about masks and vaccines. From documents published by former employee Frances Haugen last year, users realize Facebook knows about the damage its products are causing but, in many cases, does not try to fix it.
A marketing analyst at Forrester says retailers in the consumer goods industry are moving away from Facebook. However, most still choose to use Google’s login tool because breaking up with Gmail will be much more difficult.
According to a 2022 report from LoginRadius, Google is the most preferred sign-in tool for North American consumers, based on an analysis of more than 1,000 websites and apps. About 38.9% of users prefer to sign in with Google, up nearly 1.5% from 2019. Meanwhile, users who like Facebook have fallen by more than 5% to 38.7%.