As tech giants race to develop artificial intelligence (AI) tools, Meta Chief Technology Officer (CTO) Andrew Bosworth said the company is about to launch an AI tool to create ads by the end of the year. now.
According to Nikkei Asia , CTO Meta said that this AI tool will help companies create ads aimed at different customer groups. Instead of just using a single image in an advertising campaign, companies can ask AI to create images on demand to save money and time.
Meta’s team is working on the tool to launch later this year. In addition to advertising, Meta hopes to be able to use AI to create the Metaverse virtual universe. While creating Metaverse is part of CEO Mark Zuckerberg’s long-term plan, advertising is still the company’s main source of revenue. adoption Apple’s of application tracking (ATT) in 2021 has hit Meta hard. ‘s parent company Early last year, Facebook reported a revenue loss of up to $10 billion because of this feature
Meta isn’t the only company experimenting with AI ad creation. Omneky is using OpenAI ‘s DALLE-2 and GPT-3 to create an ad campaign. Movio, which is backed by funds IDG, Sequoia Capital China and Baidu Ventures, is also using AI to create promotional videos.
On February 28, Mark Zuckerberg announced that the company had created an AI development team to integrate the technology into platforms under the direction of Meta production manager Chris Cox. The company is working on integrating messaging features like ChatGPT into WhatsApp and Messenger, and using AI for Instagram’s filters and ad formats.
According to The New York Times , in November 2022, Meta launched Galactica before ChatGPT was launched by OpenAI. However, Mark Zuckerberg’s company had to remove it from the internet after only three days because of serious errors such as misinformation, incorrect historical dates and mathematical formulas.
In the future, users just need to describe the world they want to build and let the large language model (LLM) create that world. AI will make it possible for more people to create content. Andrew Bosworth said Meta is confident it is leading the way in this area, having invested in AI for more than a decade and is one of the world’s leading technology research institutes