In the coming months, the Meta platform will detect and label images generated by artificial intelligence (AI) companies.
According to Reuters, Nick Clegg – President of global affairs at Meta, said the group will use a set of markers built into the files. The company will apply labels to any content posted to its Facebook, Instagram, and Threads services, a move intended to signal to users that the images (which may resemble real photos) are real. are digital products created by artificial intelligence. It has also labeled content created with its own AI tools.
Once the new system is up and running, Meta will do the same for images created on services from OpenAI, Microsoft, Adobe, Midjourney, Shutterstock, and Alphabet. The announcement provides the first news about a new system of standards that technology companies are developing to minimize the harmful effects of AI-generated technology, which can create fake content with just simple content. simple.
This approach builds on the pattern established over the past decade by companies to coordinate the removal of banned content on platforms such as depictions of mass violence and child exploitation.
Clegg believes companies can reliably label AI-generated images at this time, and says more sophisticated audio and video content marking tools are still in development.
Going forward, Meta will begin requiring users to label altered audio and video content and will impose penalties if they fail to do so. However, Clegg said there is currently no viable mechanism to label text generated by AI tools like ChatGPT.
Meta’s independent oversight board has criticized the company’s policy on misleadingly edited videos, saying content should be labeled rather than removed. Therefore, Clegg believes that Meta’s new move can help classify this content better.