A report from Axios said that Microsoft suspended advertising on Facebook and Instagram in the US last month and recently suspended it globally.
Chris Caposella, Microsoft’s head of marketing, answered the employee’s question, saying the company cut all media spending for Facebook and Instagram in the US and then stopped all expenses. on Facebook and Instagram all over the world.
Capossela said that Microsoft objected to their ads appearing alongside inappropriate content and contacted Facebook and Instagram executives to resolve the issue before returning as an advertiser. “The timeline for resuming our media spending depends on the positive actions they take, but I think our suspension will continue through the end of August,” he said.
However, this step is not related to the ongoing #StopHateForProfit campaign, which asks US companies to stop advertising on Facebook until they improve their attitude towards racist content and hate in the background. the platform. Many advertisers such as Unilever stopped advertising on Facebook and Instagram (as well as Twitter) at the end of this year, while other advertisers such as Starbucks and Coca Cola did not participate in the campaign but stopped advertising for 30 days to review their advertising policies.
While Microsoft did not participate in the boycott effort, it was a huge loss for Facebook. Capossela wrote that Microsoft does not disclose its media spending strategy and expects the media to make long-term changes.