According to the latest statistics, less than 1% of Netflix subscribers are playing games available on the platform.
According to Engadget, Netflix’s entry into the gaming market is getting off to a rather slow start. According to an analysis conducted by Apptopia on behalf of CNBC, the online movie giant’s games have been downloaded a total of 23.3 million times and have an average of 1.7 million daily users.
In other words, less than 1% of Netflix’s 221 million customers are participating in the games included in their subscription.
Netflix has yet to respond after the analysis report was released. In the past, the company has said it doesn’t expect its video games business to quickly turn a profit. “We’re going to have to test a lot of things,” Netflix COO Greg Peters told investors during the company’s fourth-quarter earnings call last year.
However, the statistic still makes people question how long Netflix will have to wait to prove the path they have chosen is right, especially after the platform lost nearly 1 million people. registered in the most recent quarter.
The company has also shared some notable details about how much it has spent expanding its portfolio beyond TV shows and movies, with most indications of it being a great investment. substantial investment.
Earlier this year, the company acquired Next Games for $72 million, the studio is the developer behind the game Stranger Things: Puzzle Tales. More recently, Netflix has also asserted mobile exclusivity for beloved indie titles like Spiritfarer and Into The Breach.
Even so, the company will not be able to make similar investments in the future if its current investments are not successful.