Nvidia has just announced that it is working with MediaTek to develop an SoC for vehicles to provide infotainment services.
According to Neowin, in this partnership, MediaTek will develop SoCs using Nvidia GPUs running the Nvidia DRIVE platform. Nvidia CEO Jensen Huang said that this move not only benefits owners of high-end vehicles but also low-end models that also have this experience
“The combination of MediaTek’s leading SoCs plus Nvidia’s GPUs and AI (artificial intelligence) software technologies will bring new user experiences, enhanced safety, and new connectivity services to all. all car segments, from luxury to affordable,” said Mr. Huang.
Chips provided by Nvidia will make the Dimensity Auto platform better to improve performance for customers. Dimensity Auto is MediaTek’s in-vehicle solution that brings state-of-the-art cockpit and entertainment features to equipped vehicles.
Commenting on this relationship, MediaTek CEO Rick Tsai said: “Nvidia is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our vision is to deliver a global one-stop shop for the automotive industry, ushering in the next generation of connected smart vehicle design. Through this special partnership with Nvidia, we will together deliver a truly unique platform for the computing-intensive, software-defined media of the future.”
Nvidia’s price per share jumped $80 last week to about $380, driven by demand for AI chips to power things like ChatGPT. However, it remains unclear whether the impact on Nvidia’s stock price will follow the announcement of the partnership with MediaTek.
Nvidia’s recent rise to prominence has been achieved through AI, which is also bringing significant benefits to other companies like Microsoft and Google. systems As users are looking for ways to cut spending, innovative AI seems to help tech companies get through tough times
