After completing the 5G license agreement with Nokia in January, Oppo immediately planned to promote development in Europe. During the MWC 2024 event (Spain), Bingo Liu – Oppo’s managing director in Europe announced that the company will launch new products in this market this year.
Oppo fourth largest smartphone manufacturer – in the world in 2023, has fallen out of the top 5 in Europe due to prolonged legal disputes, causing the number of smartphones shipped to decrease by 59% in the fourth quarter of 2023. After losing a lawsuit against Nokia in Germany in 2022, Oppo temporarily stopped selling smartphones here and removed most products from the local website.
According to SCMP, Oppo plans to bring the next generations of the Find flagship line to Europe. Other products such as tablets and headphones will be launched soon to strengthen the complete Oppo ecosystem. To enhance distribution capabilities in Europe, Oppo also announced a 3-year contract with Telefónica (Spain).
According to data from Counterpoint, in Europe, Oppo will face compatriots such as Xiaomi, Honor, and the two leading smartphone brands Apple and Samsung, which account for 30% and 29% of smartphone shipments in the quarter, respectively. April 2023. Xiaomi ranked third with an 18% market share, followed by Realme and Honor with 3% and 2% respectively.
Oppo’s return to Europe is good news for consumers who want access to more innovative smartphones. The Chinese smartphone manufacturer is focusing on investing in artificial intelligence (AI) to improve products and user experience.
At MWC 2024, Oppo introduced the prototype of Air Glass 3, an augmented reality (AR) glasses model capable of accessing the AndesGPT large language model that the company developed itself.