Qualcomm has the ambition to ‘dethrone’ Intel and AMD in the PC market

During the Computex exhibition in Taiwan from June 4 to 7, Qualcomm announced its plans to introduce Snapdragon chips to PCs, marking a significant venture into the PC processor market. This move presents a formidable challenge for Qualcomm as it enters a competitive landscape dominated by industry giants Intel, AMD, and Apple.

The company aims to develop various processor chip variants suitable for a wide range of devices, to ensure that Snapdragon chips can rival other processor models in terms of power and efficiency. This ambition is underscored by Qualcomm’s successful introduction of processor chips for low-performance laptops and the powerful Snapdragon X series, with a particular focus on artificial intelligence (AI) capabilities.

The introduction of the Snapdragon X Elite highlighted Qualcomm’s commitment to optimizing components for AI technology. The on-chip NPU is capable of delivering up to 45 TOPS of performance, positioning it as one of the fastest processors for laptops designed for AI-related tasks.

Qualcomm’s emphasis on power optimization is particularly noteworthy, given that AI-related tasks typically consume significant energy. As a result, Qualcomm’s solutions focused on power efficiency aim to deliver the highest possible performance. Additionally, the outstanding cooling efficiency of the Snapdragon chip platform, combined with impressive performance, enhances Qualcomm’s confidence in its platform’s suitability for the PC market.

In performance tests, the Snapdragon X Elite demonstrated compelling results, outperforming Intel and AMD processors in power efficiency and speed. For instance, it was 51% faster and consumed 65% less power than the Intel Core Ultra 9 185H in Geekbench tests. Furthermore, it exhibited 20% and 57% faster performance in Speedometer 2.1 measurements when using Chrome and Edge browsers, respectively, compared to the Intel Core Ultra 7 155H. Similarly, the Snapdragon chip showed performance improvements of 39% and 35% in Chrome and Edge compared to the AMD Ryzen 7 7840HS.

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