Realme’s new brand positioning, logo, and slogan! “Make it real – Turn every idea into reality” sounds like a powerful and inspiring message. It’s great to see the company focusing on young users
This new strategy represents a shift from an “opportunity-seeking” approach to a “market positioning” approach, which is a great sign of the company’s growth and maturity after five years of establishment. The new slogan “Make it real – Turn every idea into reality” and updated logo are great additions to this new direction
Realme has been rapidly asserting its position in the market with a unique development strategy that focuses on bringing new technologies and designs to young users worldwide at accessible prices. The company’s user-centric approach has been instrumental in gaining the trust of over 200 million users globally since its founding five years ago. This is a testament to Realme’s commitment to understanding the needs and preferences of young users and delivering innovative products that meet their expectations.
The company’s next goal is to transform from a young brand looking for opportunities to assert its position in the market, with 2024 being the ripe time to open a new chapter. The company is ready to “become a technology brand that understands young users better” to help young users around the world enjoy technology experiences that exceed expectations.
Besides, the company also continues to maintain the strategy “Simply Better – Simple to be better” and “No leap No launch – Only bring to market products that are more improved than their predecessors”, while clarifying the positioning of three main product lines, including GT series for the high-end segment, regular Digital series for the mid-range segment and C series for the popular segment.
The company will focus on improving the product experience in three areas: performance, photography, and design, promote collaboration with more than 30 leading technology partners, as well as invest more in R&D (research). and development) products.
With the new slogan “Make it real – Turn every idea into reality”, the company ensures that it still retains the spirit of “Dare to leap” that it set out since its inception, but clearly demonstrates the desire to bring clear and tangible benefits to young users – the brand’s development focus.
In particular, realme’s new logo is also optimized in the spirit of “Make it real” with simpler design language and more detailed lines, bringing a more international brand image.