Samsung will step into the field of cloud computing games this week.
According to SamMobile, Samsung may soon launch its own cloud game streaming service. However, the company likely will not compete directly with big names like Amazon Luna, Microsoft Xbox Cloud, and Nvidia GeForce Now. Accordingly, their plan is to focus on mobile games
According to Korea Economic Daily, the new service has been in the testing phase for some users recently. Samsung will launch the beta version of the service more widely this weekend during Samsung Developer Conference 2023. The service will reportedly be available directly in the pre-installed Game Launcher app on phones and computers. Galaxy table.
Unlike most other cloud game streaming services that focus on console and PC gaming, Samsung’s gaming service plans to target mobile gamers. Currently, it has 7 games available from Playrix and Snow Print Studios.
The Korean company turned Game Launcher into a paid subscription-based service. Instead, they may be developing it as an ad-supported service, similar to the company’s own free Samsung TV Plus ad-supported video streaming service.
Samsung also pre-installs Gaming Hub on its Smart TVs and aggregates content from Amazon Luna, Microsoft Xbox Cloud, Nvidia GeForce Now and Utomik services, but Game Launcher is a completely different service, as it is for devices. be mobile.
The company may be aiming to generate revenue from game install ads with the new service. Over the past few years, the need for increased privacy and restrictions on personalized advertising targeting users have led to a decline in game advertising performance. Maybe Samsung’s new cloud gaming platform is a solution to this situation.