Samsung’s research division, the Samsung Advanced Institute of Technology (SAIT), has reportedly ceased its development of self-driving cars. This decision aligns with a trend in the industry, as other companies, including Apple, have also reevaluated their self-driving car projects. The challenges in commercializing fully self-driving vehicles and concerns about exaggerated advertising have led to a shift in focus for SAIT. The institute is now directing its efforts toward robotics development.
Samsung had previously made advancements in driverless car systems and related technologies, but the increasingly difficult and unprofitable nature of fully automated driving systems has influenced its strategic decision. This move also reflects broader industry challenges, as other major players, such as General Motors’ subsidiary Cruise and Ford, have faced setbacks in their self-driving car pursuits. Additionally, Tesla, a leader in automated driving technology, is under scrutiny for its advertising claims and is currently being investigated by US federal prosecutors. These developments underscore the complexities and uncertainties facing the self-driving car industry.