The parent company of Grand Theft Auto (GTA) claims that it is the biggest brand in the history of the gaming industry. According to Tech4Gamers, GTA is considered one of the most significant game brands of all time, having generated over 10 billion USD in revenue from GTA 5 alone in just over a decade. CEO Strauss Zelnick of Take-Two, the parent company of Rockstar Games, confidently stated that there are currently no games on the market that can compete with GTA, comparing its dominance to other famous franchises like Call of Duty.
GTA’s success is not only attributed to its substantial revenues but also to its large and dedicated fan base that has been supporting the brand for the past three decades. Anticipation is high for GTA 6, expected to be released by the end of 2025. Zelnick emphasized that GTA is not just a game, but also a leading entertainment product, surpassing even big names in other industries. This success is in large part due to GTA Online, an online game mode that has attracted millions of players worldwide.
With the success of GTA Online and Red Dead Redemption 2, Take-Two continues to report significant profits. Fans eagerly awaiting GTA 6 can rest assured that Rockstar Games is working diligently to deliver a product that lives up to their expectations.