In an internal statement, Meta CEO Mark Zuckerberg said Threads had lost more than half of its users in just a few weeks of its launch.
According to Gizchina, Zuckerberg thinks this decline is “normal” after hundreds of millions of people signed up for the service in a short time. However, he also asked his staff at Threads to focus on maintaining the user ratio, saying that as the company adds more new functions to the app, that percentage could increase
Meta product manager Chris Cox recently said the company is looking at adding more features that can keep users engaged, such as Threads visible on Instagram. The report from Reuters says the features Meta can bring to Threads include personalized content, notifications, and rewards for using the app.
Basically, Zuckerberg’s statement confirms the decline that previous studies have shown. Recent research from SimilarWeb and Sensor Tower shows that Threads’ daily active users have nearly halved, from 49 million to 23.6 million in just a few weeks. This is a huge drop in user engagement and time spent in the app.
There are a number of reasons why Threads lost more than half of its users within a few weeks, including the app facing stiff competition from established social media platforms like Twitter and Facebook, Or as users may be hesitant to switch to a new platform once they are comfortable with their current social network.
Additionally, Threads may not offer enough unique features to attract and retain users. The app’s focus on private messaging and close friends lists may not be enough to differentiate it from other social media platforms
