As Western politicians seek to ban TikTok over national security concerns, the app has released an update that includes new community standards, including rules for videos using deep fakes.
Governments are concerned that TikTok contributes to the spread of misinformation, along with rumors that the application may transfer users’ personal data to the Chinese government.
Before TikTok CEO Shou Zi Chew participated in a hearing before the US House of Representatives Energy and Commerce Committee on March 23, the app platform introduced new community guidelines as a way to defuse criticism. increasingly are targeting parent company ByteDance.
Julie de Bailliencourt, TikTok’s global director of product policy, said of the new update: “These standards are based on our commitment to protecting human rights and are consistent with international regulatory frameworks. economic”.
content In 2020, TikTok banned deepfake using celebrity images to spread misinformation. The new update will further ban the use of deep fakes for ordinary people and especially young users. Deepfake is a technique for synthesizing human faces with the help of AI (artificial intelligence) software, helping to create lifelike moving human faces.
However, public deep fakes are still acceptable in certain circumstances, such as if the content is art related or used for educational purposes. Deepfakes for political purposes or spreading false information are strictly prohibited. TikTok defines “public figures” as people 18 years of age or older who hold important positions, such as government officials, politicians, business leaders, or celebrities.
TikTok says content that uses deep fakes must be labeled to warn viewers. The new rules will take effect on April 21.