TikTok has just introduced a new policy requiring creators to declare the use of AI (artificial intelligence) in their content by labeling AI content available on the platform. The new feature will prompt content creators to tag content if they forget, or the content may be deleted.
Accordingly, TikTok will remind creators to label AI content or warn that content may be removed if the use of AI tools is not declared. The company also said it will begin testing a method this week to automatically label AI-generated content.
This will let viewers know whether videos and images are authentic or created using AI software.
This policy could have a significant impact on creators who use AI tools. It aims to prevent the spread of deepfake content, which is becoming a growing concern on social media platforms.
Deepfake videos use AI to edit images, and clips or replace faces and voices of people in the video to make the content more novel and diverse, but they can be used to create news. fake news, misrepresentation, or other bad purposes. By requiring creators to label AI-generated content, TikTok is helping viewers distinguish between real and fake content, according to Gizchina.
TikTok’s new policy is part of its ongoing effort to promote transparency and authenticity on its platform. The company has previously been criticized for its lack of transparency about its algorithms and content moderation. By requiring creators to declare whether they use AI or not, TikTok is aiming for greater transparency and accountability.