on Tuesday Twitter started its blue subscription services for users in the United States and New Zealand. The social media giant has tested the subscription product with Australian and Canadian users since June, but on Tuesday, the functionality moved to the US for the first time. Available for users. Twitter Blu is priced at $ 2.99 a month for iOS, Android, and web users said the company. The subscription product includes special features for Twitter power users, such as the ability to decompress tweets or customize the Twitter application icon. But, the launch of Twitter Blue launch also comes with a chief edition: Accessing articles without ads from more than 300 US-based information sites such as Washington Post, Rolling Stone, Atlantic, and the initiate.
With Twitter Blue, the company is trying to bring diversification to its revenue stream. According to its third-quarter earnings report, advertising makes up more than 89% of Twitter’s revenue. The social media company earlier this year set a target of reaching 315 million Monetize daily active users by the end of 2023 and doubling its annual revenue to $7.5 billion by the end of 2023. Twitter will pay a portion of its users’ subscriptions to participate in news sites based on the content they read. Twitter Blue subscribers can see the impact of their reading habits through a transparency feature that shows how much money went to the news sites they visited.
Tony Hailey said on Monday in a briefing”Our goal is that each site showing ads per capita at 50% more extra gains is”. “In Twitter, we believe that a great public conversation to a flourishing journalism ecosystem is required, so Blue not only customers for better internet rather than journalism for a better internet to try.”
What we’re really trying to achieve here with subscriptions is a set of features that we think resonate with power users who want more control.” You want more customization on Twitter. The company refused to share the number of users subscribed to Twitter Blue, as the service was deployed to Canadian and Australian users in June.
Twitter on Tuesday also launched two new features for Twitter Blue users, including the ability to upload videos up to 10 minutes long. This exceeds the two-minute and 20-second limit available to standard Twitter users. In addition, Twitter Blue users will be able to pin their most important DM conversations to the top of their inbox, making them easier to find.