We assume that I will not teach you anything if I tell you that you can make money from your website with advertising. But maybe I can catch your attention by asking the following:
How much time do you spend finding and placing ads that you post on your WordPress site?
Are you looking for third-party advertisers and uploading your banners manually every time? Or is it very painful to manually manage everything you give up and put a large AdSense banner in your sidebar that says it’s enough?
If you already sell or want to sell ads on your WordPress blog, this article can help. We will look at the best ad management plugins available for WordPress.
This plugin allows you to manage ads and placements, sell inventory directly to advertisers, track impression / click statistics, and more.
Let’s go !
Ads Pro Plugin
Let’s start by saying this: did you know that almost a quarter of desktop users use ad blockers these days? This means you could miss 25% of your income. Ads Pro Plugin helps you avoid this bypassing the majority of ad blockers.
Currently, Ads Pro has more than 20 different ways to display your ads, including creative methods like sliders, floating ads, and background ads.
And because 20 different advertising methods can lead to an overwhelming number of combinations, Ads Pro also comes with 25 predefined display combination models designed to maximize your display space without tarnishing your site’s user experience.
Good to know
If you plan to accept direct advertising purchases, Ads Pro includes a front-end interface to allow your advertisers to easily purchase and manage advertising spots. Among the many other functions, split-testing, to see which formatting is most effective on your site.
How much does it cost?
$ 57 with a standard Envato license
AdRotate
AdRotate is another complete advertising solution like Ads Pro, with the difference that a free solution is offered. With it, you can manage your own ads as well as those of third-party networks like AdSense, DoubleClick, and others.
You can see how many impressions and clicks your ads have received and monitor different ad groups you have set up to analyze their performance.
You can set calendars to define when individual ads should run, as well as limit clicks and impressions.
Good to know
The Premium version offers more detailed calendars and allows you to geographically target your ads.
If you want to sell ads directly to individuals, you can accept PayPal payments. Then you can synchronize announcements specific to user accounts to give them personalized statistics. Advertisers will have their own dashboard where they can see an overview of their ads and their statistics.
Once an advertiser has submitted an advertisement and paid for it, it is enough to manually approve the advertisement and it will begin to display. You can even configure alerts for each new ad submitted.
How much does it cost?
This plugin is free. The pro version starts at 42.33 United States dollars for a single site license.
Advanced Ads
Advanced Ads is a free ad management plugin with quality add-ons. Even without the add-ons, it has a lot of features that make it worthy of this list.
You can create an unlimited number of ads, including your own as well as those of AdSense and other publishers. You can place your ads in various places of your articles, as well as in your sidebar, footer, header …
Good to know
You can also choose the conditions for displaying advertisements. For example, you can choose to disable ads on specific categories, tags, pages, messages, etc. Interestingly, you also have the option to enable/disable advertisements for user roles.
You can set calendars (and expiration dates) for advertisements to easily manage time-sensitive advertisements.
So far, all of these features are free. Here is what some of the additional modules (paid) can bring you:
- Advanced Ads Pro – more placement and control over when your ads appear.
- Selling Ads – sell ads directly to advertisers.
- Geo-Targeting – adds a geolocation option.
- Tracking – get detailed statistics for all your ads.
How much does it cost?
This plugin is free. Add-ons start from € 9 for a single site license. There is a pack that includes all the add-ons at € 69 (for a single site license).
Conclusion
If you’re looking for a free version to get an idea of what your site can do for you, I think AdRotate has the best deal. If you want to spend a little money to earn more, Ads Pro Plugin is a good option, as is the extended version of Advanced Ads.
Don’t you want to take it too seriously? Advanced Gutenberg Blocks offers new blocks for the default WordPress editor, including 2 advertising display blocks: simple and effective, but limited.
If you’re having trouble with your WordPress plugins, hire a freelance developer.