Apple overhauls App Store pricing system

by nativetechdoctor
2 minutes read

Apple has released developer documentation, revealing a new pricing system is coming to the App Store as the company increases the number of price points by 10 times, allowing developers to choose between 900 options.

According to GSMArena , this is an important step up from the current $0.99-per-step system being rolled out on the App Store .

Prices for apps and in-app purchases can start at $0.29, while the highest a developer can charge is $10,000, although this will require special permission from Apple. . The new price points will cover anything from $0.10 to $10, or $0.50 to $50.

Developers can also use “global equilibrium prices” that follow the most common pricing conventions in each country or region. App availability and in-app purchases can be regionalized to allow developers to provide “customized services” to their users.

On May 9, 2023, Apple will roll out pricing updates for existing apps and one-time App Store in-app purchases in 175 countries, and global balance costs will be adjusted using Exchange rate information is publicly available from financial data advisors.

The update also makes it easier for developers to deal with global exchange rates. Apple uses the example of a Japanese game developer who relies largely on operations from Japanese customers. They can now set prices for storefronts in Japan and watch global prices automatically change based on exchange rates and taxes. It is known that in the past, developers had to do it manually.

If developers don’t update the App Store ahead of time, Apple will do so by relying on a basic USD price conversion.

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