Snapchat is testing features like TikTok

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Snap recently announced copyright agreements with several major music companies such as Warner Music Group, Universal Music Publishing Group, and Merlin to add the ability to add songs to user videos.

According to CNET, Snap will test new features in New Zealand and Australia starting March 3, before it will be released to consumers on a larger scale at the end of the year. With this function, other participants can send you a snap with the accompanying music. Users can view album art, song titles, and artist names.

In addition, a link to play the song will open a web view to Linkfire so that users can listen to the entire song on their favorite music streaming platforms like Spotify, Apple Music, and SoundCloud, according to a release. from Snapchat. Users just need to swipe up to see the album art, song titles and artist names from the other Snap.

“We are always looking for new ways to give Snapchat users creative tools to express themselves. Music is a new aspect they can add to Snap, which helps capture the emotions and moments they want to share with their real friends, ”Snapchat spokesman said in an emailed statement.

The new feature continues to expand Snapchat’s ability to become a communication tool for close groups of friends and share music between parties. This can be seen as a feature of the company’s efforts to compete with applications such as TikTok, which was banned by the U.S. government and its US branch could fall into Microsoft hands during the period. from now until September 15.

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